![](https://cdn.myportfolio.com/64b0d739-5109-4d11-b5d1-c4d0b61d7697/6fe9f55d-ccae-47f6-9377-ee13637587e1_rw_1920.png?h=72b8980b7eef98d6075f5c690b198ec1)
![](https://cdn.myportfolio.com/64b0d739-5109-4d11-b5d1-c4d0b61d7697/b5c4ddfc-ce0e-471f-a282-95521145b5cd_rw_1920.png?h=1fbe26c95133d10384c38c8e729e9adf)
![](https://cdn.myportfolio.com/64b0d739-5109-4d11-b5d1-c4d0b61d7697/eb748a56-52db-4fb7-a4da-284c83655cf4_rw_3840.png?h=fbf62e4a22cbf816f9134b8a6c3d6f57)
![](https://cdn.myportfolio.com/64b0d739-5109-4d11-b5d1-c4d0b61d7697/df488547-62ff-4463-b551-9165a71e3f11_rw_1920.png?h=c0c6593eafc06ab734ab5d0c2bbf4192)
![](https://cdn.myportfolio.com/64b0d739-5109-4d11-b5d1-c4d0b61d7697/5b4b407d-e830-4f86-8e39-1b97c3499e90_rw_3840.png?h=30a32b344e993f92f7f8d2c334b8b353)
The objective of this project was to rebrand an existing business. I chose to rebrand Banh Mi #1 to emphasize on the deliciousness of the Vietnamese sandwiches there. Utilizing the symbol of a girl licking her lips and a food pattern, I was able to accomplish what I wanted customers to feel- hungry!